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In more recent years, there have been rising concerns and conversations about the ingredients that are added to our food. Ultra-processed foods (UPFs) have been linked to the rising rates of chronic illnesses in children, including type 2 diabetes, obesity, and metabolic dysfunction-associated steatotic liver disease (MASLD). Up until recently, these conditions were previously seen mainly in adults, which has led to greater discussions about the dangers of processed foods.
Recent lawsuits allege that companies are intentionally engineering UPFs to be addictive, and consumers are beginning to demand accountability from the producers. One of the greater concerns regards children’s health, and the aggressive marketing efforts that are designed to appeal to children.
Ultra-processed foods are created when industries use additives in their food production process. Typically containing five or more ingredients, common additives are preservatives, artificial flavors, oil and sugar, and salt. Some of the most popular examples of UPFs include soda, fast food, packaged pastries, salty snacks, and cereals. Often nutritionally poor, these products typically undergo multiple processing steps.
Several studies have linked a strong association between UPF consumption and an increased risk of chronic diseases. According to the National Survey of Children’s Health, the national obesity rate is affecting 17% of children between the ages of 6 to 17, and there has been an increase in health complications due to UPFs that are being consumed by children.
Furthermore, food and beverage advertisements account for 23% of all ads during children’s television programs in 2018, making these products nearly impossible to avoid. Not only are the advertisements intriguing to children, but the addictive chemicals that are in UPFs encourage frequent purchases.
Despite the health risks associated with UPFs, many people rely on these foods due to their affordability, accessibility, and convenience. For example, a working mom may not have as much time to prepare and cook a meal, so she might choose fast food as a quicker and more affordable dinner option. Additionally, companies that promote UPFs typically implement more aggressive marketing tactics and strategies to make the products more appealing, especially when targeting children. The colorful and loud creative tactics encourage customers to indulge in these foods, especially when promoting deals and discounts. Packaged goods may be more appealing for families that have limited access to fresh, whole foods.
In the 1980s, Big Tobacco purchased multiple food companies and adapted the aggressive marketing strategies that were formally used for cigarette campaigns. In recent years, there have been similarities linked to UPFs and nicotine. The addictive nature of these products is why Big Tobacco was able to successfully and aggressively market UPFs. The ethical dilemma and lawsuit surrounding UPFs addresses how these food companies are aware of the negative effects, but choose to market them anyways.
If your child has developed type 2 diabetes or MASLD before the age of 18 due to ingesting a high amount of ultra-processed foods, you may be able to file a Personal Injury lawsuit. At Jan Dils, Attorneys at Law, we are dedicated to providing the legal representation you deserve. The litigation surrounding UPFs highlights the intersection between public health and corporate responsibility. Consumers are encouraged to stay informed about the food that they are consuming and the potential health implications.
To Schedule an Appointment, Call Us Toll Free at 1.877.873.8208 or Email Us for a Prompt Response.
Jan Dils, Attorneys at Law
