How Jan Dils, Attorneys at Law, Uses Facebook Live to Help Clients
POSTED BY Jan Dils . July 18, 2017
Have you been using Facebook Live? The Social Media giant estimates that there will be 64 million live views by next month. So, that means that there is a good chance that you have at least watched one live video. It’s obvious that the Live video broadcasting service is growing, but it’s not just for individuals. Many corporations and small businesses have also been creating live videos. Jan Dils, Attorneys at Law is no exception.
We experimented with Live broadcasting on Facebook a few months ago, and we were overwhelmed with how popular our videos have been. The first time we went live our Training Manager, Lauren Ward, discussed Social Security disability. We had over 120 Live viewers. Once the video was posted for individuals to watch who couldn’t make it to the live broadcast, it received over 500 views in a matter of hours. Facebook claims that their users watch live videos 3 times longer than traditional pre-recorded content.
After our first run with Lauren, we performed another live video discussing social security disability with our Social Security Operations Manager, Missy Parsons. It was even more popular than our first run. We then followed that up with a video focusing our VA line of business with Lead, and it too was very popular. We’ve decided to make our live broadcasts a part of our regular rotation. We generally try to go live every 2 weeks if schedules allow. As a part of our expansion, we plan on incorporating the personal injury line of business into the rotation as well.
Some may wonder why our videos, or why Facebook Live for that matter, are so popular. The formula is simple. We use an iPad with an external microphone and light source. One of our senior employees sits in front of the “camera” while Jon Corra, our Social Media Specialist, reads questions from behind the camera. “I believe it works well because we’re really just having a conversation. We’re talking to our audience, talking to each other, and just having a simple conversation about the topic at hand.” Claimed Corra.
We usually answer between 8-10 questions. Some of the questions are prepared ahead of time, but most are a result of submissions from Viewers. We also like to compile a list each time of popular topics our clients ask. The topics are usually diverse. The greatest part of this involves the interaction from Veterans. This service allows us to interact directly with Vets who have concerns about VA Disability. The ability to answer live follow up questions has really set this feature apart from other video services.
It’s reasonable that some people may be concerned with confidentiality. We keep the conversation general. We never talk about anyone’s personal case. If someone has a question about their specific case, we suggest that they call in directly. A lot can still be learned though. For instance, in a recent broadcast we discussed PTSD ratings and how the VA determines each percentage. It was very informative.
If you’re interested in being a part of our next live broadcast, be sure to like us on Facebook. To learn more about Social Security, VA Disability, or Personal Injury, give us a call. Our toll-free number is 1-877-526-3457.